Lia Kieck leads digital content at VetraFi, where she manages the company’s social media strategy and executes content across platforms.

Before joining VetraFi, she built a personal social media presence with over 400,000 followers, creating content focused on lifestyle and relatable storytelling. She holds a bachelor’s degree in marketing from the University of Wisconsin. A South Carolina Army National Guard Soldier, Lia serves as a Military Police Sergeant and Team Leader with eight years of service, including one deployment and multiple activations in support of domestic operations. She currently serves as her company’s Unit Public Affairs Representative.
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She lives in South Carolina and enjoys running, reality TV, and spending time with her dog, friends, and family.