Year-Round Military and Veteran Discounts: How to Find Them and Verify You Qualify

The short version

Military and veteran discounts run all year, not just on Veterans Day. Most stores verify your service through an identity service such as ID.me, SheerID, or GovX, so you prove you qualify once and then get the price at checkout. Who qualifies (active duty, Guard and Reserve, retirees, veterans, and sometimes spouses and dependents) and how much you save vary by store and change often, so confirm the current terms before you count on a deal. This is a comprehensive starting list; listing a store is not an endorsement.

Source: VA News

How do year-round military discounts work?

Most national retailers run their military discount through a third-party verification service rather than just asking to see an ID at the register. The common ones are ID.me, SheerID, and GovX. You create an account once, prove your military status, and then get a code or an automatic discount online and often in store. Because each retailer sets its own terms, the same person might get 10 percent at one store and 25 percent at another, and eligibility differs: some cover veterans and families, some only active duty. Used consistently, those savings free up cash for goals like building an emergency fund on military pay.

Source: VA News

How do you prove you qualify?

Keep one or two forms of proof ready. An ID.me account is the most widely accepted online, since it is a government-approved identity service used across many retailers and by the VA. In person, your military ID, a Veteran Health Identification Card, or the VA-issued Veteran ID Card often works. Veterans can request the Veteran ID Card free from the VA. Setting up your verification ahead of time turns most discounts into a one-click step at checkout.

Source: VA

Accessories

• Ares Watches: military and veteran pricing; amount varies.
• GATORZ Eyewear: military and veteran pricing; amount varies.
• Marathon Watch Company: 10 percent off.
• Oakley: up to 50 percent off.
• PROOF Wallets: military and veteran pricing; amount varies.
• Resco Instruments: 10 percent off.
• Sunglass Hut: 15 percent off.

Automotive

Vehicle manufacturers run military and veteran appreciation programs, but the amount is set per model and offer, so use each link for the current cash bonus or rebate and eligibility.

• Advance Auto Parts: 10 percent off regularly priced in-store items.
• Anthem Off-Road: 15 percent off select products.
• Audi: military and veteran pricing; amount varies by model.
• Auto Accessories Garage: 5 to 20 percent off.
• BMW: military and veteran pricing; amount varies by model.
• GM (Chevrolet, Buick, GMC, Cadillac): military and veteran pricing; amount varies by model.
• Chrysler: military and veteran pricing; amount varies by model.
• Ford and Lincoln: military and veteran pricing; amount varies by model.
• Harley-Davidson: military and veteran pricing; amount varies by model.
• Honda: military and veteran pricing; amount varies by model.
• Hyundai: military and veteran pricing; amount varies by model.
• Indian Motorcycle: military and veteran pricing; amount varies by model.
• Infiniti: military and veteran pricing; amount varies by model.
• Jeep: military and veteran bonus cash; amount varies by model.
• KC Hilites: 10 percent off.
• Lexus: military and veteran pricing; amount varies by model.
• Mavis Tires: 10 percent discount.
• Mazda: military and veteran pricing; amount varies by model.
• Nissan: military and veteran pricing; amount varies by model.
• O'Reilly Auto Parts: 10 percent off.
• Pep Boys: 10 percent off daily and 50 percent off oil changes on Wednesdays.
• Subaru: military and veteran pricing; amount varies by model.
• Take 5 Oil Change: 25 percent off oil changes.
• Tesla: military and veteran pricing through its American Heroes program; amount varies by model.
• Toyota: military and veteran rebate; amount varies by model.
• Urban Helmets: 15 percent off.
• Valvoline Instant Oil Change: 15 percent off the total invoice.
• Volkswagen: military and veteran bonus; amount varies by model.
• Volvo: military and veteran pricing; amount varies by model.

Clothing and shoes

• Adidas: up to 30 percent off online and in-store, 15 percent off at factory outlets.
• American Giant: 20 percent off.
• Armed Forces Gear: 20 percent off.
• Asics: 25 percent off full-priced footwear, 30 percent off full-priced clothing and accessories.
• Barstool Sports: up to 15 percent off.
• Born Primitive: up to 15 percent off.
• Bonobos: 20 percent off.
• BN3TH: 20 percent off online.
• Brooks Running: 25 percent off.
• Carhartt: 15 percent off.
• Champion: 10 percent off.
• Champs Sports: 10 percent off most items.
• Cole Haan: 15 percent off.
• Columbia: 10 percent off.
• Darn Tough Vermont: military and veteran pricing; amount varies.
• Dickies: 20 percent off.
• Eddie Bauer: 10 percent off (in-store).
• Foot Locker: 10 percent off most products.
• Hari Mari: 20 percent off retail price.
• Helly Hansen: up to 35 percent off.
• Karen Kane: 20 percent off online.
• Libarsi Footwear: 30 percent off with code Veterans30.
• L.L. Bean: 10 percent off.
• Lululemon: 15 percent off in-store.
• Mountain Khakis: 40 percent off.
• Nike: 10 percent off most items.
• The North Face: 10 percent off online and in-store.
• Origin USA: discounted pricing or 5 percent off the order.
• Puma: 20 percent off online.
• Rack Room Shoes: 10 percent off.
• Timberland: 10 percent off select styles.
• Thread and Maple: 10 percent off.
• Triple Aught Design: 15 percent off most products.
• Under Armour: 20 percent off in-store and online, 10 percent off at factory stores.
• UNTUCKit: 25 percent off select items.
• US Polo Assn: 20 percent off online.
• Vera Bradley: 10 percent off online.
• Vineyard Vines: 15 percent off most items.
• Wrangler: 25 percent off online orders once verified.

Computers, electronics, and gaming

• Apple: 10 percent off products and accessories.
• Cobra: 10 percent off.
• Dell: up to 10 percent off.
• GameStop: up to 10 percent off most in-store products.
• HP: up to 40 percent off through HP Frontline Heroes.
• Microsoft: 10 percent off select products.
• Rescue Essentials: 10 percent off.
• Sony: 10 percent off electronics.
• XOTIC PC: military and veteran pricing; amount varies.

Discount programs and marketplaces

These services aggregate verified military and veteran pricing across many brands in one account.

• GovX: savings from 10 to 50 percent on many brands.
• ID.me: veteran discounts across many consumer brands.
• Expert Voice: 150 plus brands at more than 40 percent off.

Entertainment

• Dave and Buster's: 15 percent off food.
• Disneyland Resort: special pricing on tickets and hotel rates for eligible members.
• SeaWorld Parks and Entertainment: various discounts depending on location.
• StubHub: save $20 on most events.
• Topgolf: 10 percent off.
• Universal Orlando Resort: specially priced tickets and packages.
• Universal Studios Hollywood: specially priced tickets.
• Vet Tix: free tickets to various events.
• Walt Disney World: special pricing on tickets and hotel rates for eligible members.

Health, wellness, and fitness

• Bodybuilding.com: 10 percent off.
• Jocko Fuel: 15 percent off.
• Peloton: special pricing on memberships and equipment; amount varies.
• Tommie Copper: 15 percent off.
• Tonal: $500 off.
• Tough Mudder: up to 25 percent off registration.

Food and beverage

• Alpha Coffee: 10 percent off in store and online.
• Atkins: 10 percent off bars and shakes.
• BJ's Wholesale: reduced membership fees.
• Black Rifle Coffee: 50 percent off first subscription.
• Costco: new members can get up to a $60 digital shop card.
• Fire Department Coffee: 20 percent off.
• Fuel Meals: up to 15 percent off.
• KC Cattle Company: 20 percent off.

Home and garden

• Birch: 30 percent off.
• GelPro: 25 percent off online.
• GhostBed: 27 percent off in-stock items.
• Home Depot: 10 percent off most items for eligible members.
• HexClad: 10 percent off.
• iRobot: 15 percent off select robots and free shipping.
• John Deere: upgraded Rewards membership with member savings.
• Liquid Rubber: 10 percent off.
• Lowe's: 10 percent off eligible purchases.
• Mattress Firm: up to 20 percent off.
• Nectar: extra 5 percent off online offers.
• Nest Bedding: 10 percent off.
• Premier Bidets: 12 percent off.
• Puffy: military discount on mattresses; amount varies.
• Purple: 10 percent off.
• Sherwin-Williams: 15 percent off.
• Tuft and Needle: 15 percent off.
• WellnessMats: 10 percent off.
• Yardsigns.com: 25 percent off.

Jewelry

• Alpine Rings: 30 percent off.
• Antique Jewelry Mall: 10 percent off.
• Helzberg Diamonds: 10 percent off.
• Qalo: up to 40 percent off.
• The Facets Collection: 10 percent off jewelry, 5 percent off engagement rings and loose diamonds.
• Tiffany and Co.: 10 percent off engagement rings and wedding bands (US only).

Hair, face, and body

• Animal Pak: 20 percent off.
• Bevel: 15 percent off shaving kit subscriptions.
• Beard Sorcery: 25 percent off.
• Black Ship Grooming Co: up to 15 percent off.
• Daniel Alain: 10 percent off.
• Dr. Squatch: 10 percent off.
• e.l.f. Cosmetics: 25 percent off.
• Johnny Slicks: 15 percent off.
• M.A.C. Cosmetics: 25 percent off.
• NeuEve: 15 percent off.
• SEEN: 15 percent off.
• Warlord Grooming: 20 percent off.

Medical, vision, and prescriptions

• Eyemart Express: 20 percent off.
• Kaiser Permanente Eyecare: 20 percent off prescription eyeglasses.
• EyeBuyDirect: 20 percent off.
• LasikPlus: 20 percent off Lasik.

Memberships

• AARP: up to $45 off membership, which unlocks additional member discounts.

Outdoors and sporting goods

• Aftco: 20 percent off.
• Aimpoint: military and veteran pricing; amount varies.
• Ballistic Armor Co: up to 20 percent off.
• BioLite: 20 percent off select products.
• Callaway: 15 percent off.
• Camping World: 5 percent off at all locations.
• Comp-Tac: 10 percent off.
• CountyComm: 18 percent off.
• Dynamis Alliance: military and veteran discount; email to obtain it.
• Evolve Skateboards: $100 off electric skateboard orders.
• E-Z UP: up to 20 percent off shelters and accessories.
• Gerber Gear: military and veteran pricing on select products; amount varies.
• Langger Safes: 10 percent off.
• Magpul: military and veteran pricing; amount varies.
• Montana Knife Company: discounts vary per item.
• No Surrender Gear: up to 15 percent off.
• Parker Mountain Machine: 10 percent off PMM products.
• PXG: 20 percent off equipment and apparel.
• Herda Radio: 10 percent off with code veterans10 or military10.
• SecureIt: 15 percent off.
• Sig Sauer: 15 percent off non-sale items.
• Smith and Wesson: up to $150 in rebates.
• Snakestaff Systems: military and veteran pricing; amount varies.
• Spyderco: military and veteran pricing; amount varies.
• Steelwater Gun Safes: 5 percent off.
• Stop Box: 15 percent off.
• Surefire: up to 20 percent off.
• Tackle Direct: 10 percent off.
• TaylorMade: 15 percent off entire purchase.
• True Precision: military and veteran pricing; amount varies.
• Uncharted Supply Co.: up to 25 percent off.
• VARA Safety: 10 percent off.
• Vaultek Safe: military and veteran pricing; amount varies.
• Winkler Knives: 25 percent off in-store at Winkler Actual.

Pet and animal

• A Pup Above: 20 percent off.
• DOG iD: 50 percent off engraved ID products.
• K9 Ballistics: 10 percent off.
• Petmate: 25 percent off.
• PetSmart Grooming: 10 percent off on Tuesdays.
• PetSmart PetsHotel: 10 percent off.

Restaurants

• Bonefish Grill: 10 percent off.
• El Pollo Loco: 15 percent off.
• Melting Pot: 20 percent off dinner (food only) on Sundays.
• Outback Steakhouse: 10 percent off every day.
• Red Heat American Tavern: 15 percent off every meal.
• Texas de Brazil: 10 percent off (not valid on holidays).
• The Greene Turtle: 15 percent off.

Retail

• Bass Pro Shops and Cabela's: 10 percent off daily in-store and online.
• Boscov's: up to 15 percent off, including sales events.
• The Exchange (AAFES): tax-free shopping and military pricing, plus online and in-person privileges for eligible veterans.
• Fanatics: 15 percent off and free ground shipping.
• Huckberry: 10 percent off.
• Kohl's: 15 percent off on Mondays, in-store only.
• MLB Shop: 15 percent off online orders.
• NASCAR Shop: 10 percent off online orders.
• Navy Exchange: tax-free shopping and military pricing, plus online and in-person privileges for eligible veterans.
• NFL Shop: 15 percent off online orders.
• NHL Shop: 15 percent off online orders.
• Samsung: up to 30 percent off Samsung.com.
• US Elite Gear: 10 percent off, some exclusions.
• Veterans Canteen Service: discounts for veterans enrolled in VA health care and their families.
• Yankee Candle: 10 percent off in stores, outlets, and online.
• YETI: military and veteran pricing; amount varies.

Subscriptions and streaming

• DISH: military discount; several options, amount varies.
• Disney+: 25 percent off annual subscription through Exchange-authorized shoppers.
• Fox Nation: one free year subscription.
• Hulu: 25 percent off monthly for Exchange-authorized shoppers.
• MLB.TV: 35 percent off.
• NBA League Pass: 30 percent off.
• Paramount+: 50 percent off any plan for the life of the subscription.
• Peacock: $6.99 per month for one year, reverify after 12 months.
• SiriusXM: 25 percent off.
• YouTube TV: new subscribers save $15 per month for 12 months.

Travel and lodging

• Best Western: rates at or below per diem.
• Carnival Cruise Line: special military fares; amount varies by sailing.
• Celebrity Cruises: $25 to $100 savings by stateroom type.
• Disney Cruise Line: discounted rates on select cruises.
• Grand Sierra Resort: 20 percent off room rate.
• Great Wolf Lodge: save up to 40 percent.
• JetBlue: 5 percent off through Veterans Advantage, plus a two-checked-bag allowance.
• Princess Cruises: up to $250 in onboard spending money.
• Red Roof Inn: 10 percent off all bookings.
• Royal Caribbean: special rates on select sailings; amount varies.
• Sandals Resorts: 10 percent off.
• Smoky Mountain Cabins: 10 percent off rentals.
• Veterans on the Lake Resort: discounted cabins and RV vacations for veterans and families.

Wireless and internet

• AT&T: 25 percent off unlimited wireless plans.
• Motorola: 10 percent off sitewide.
• T-Mobile: save up to $20 per line each month on eligible plans.
• Verizon Fios: home internet from $30 per month plus discounted cellular service.
• Xfinity: discounts on mobile, internet, and rewards status.

Government and installation savings worth knowing

Some of the biggest year-round savings are not retail codes at all:

• National Park Service: a free annual pass for current service members, veterans, and Gold Star Families.
• Your installation Commissary and Exchange: tax-free shopping and military pricing, with access now extended to many veterans with a service-connected disability and other eligible patrons.
• Veterans Canteen Service: discounts for veterans enrolled in VA health care and their families.

How do you avoid scams and outdated deals?

Stick to official sources. The VA warns that hunting for veteran discounts can mean running into outdated information, misleading sites, and even malware. Start from the retailer's own military-discount page or a known verification service, and skip any site that asks you to pay a fee to unlock a military discount. A legitimate discount does not charge you to access it, and a legitimate verifier does not ask for unrelated financial account details. If money is tight, lean on free help first: a free military financial counselor or a military aid society can assist without ever charging a fee.

Source: VA News

Do I have to wait for a holiday to get a military discount?

No. Many retailers offer year-round military and veteran pricing, separate from any Veterans Day or Memorial Day promotion.

What is ID.me and why do so many stores use it?

ID.me is a government-approved identity verification service. Retailers use it to confirm your military status online without handling your documents themselves, and one account works across many stores.

Do veterans qualify, or only active duty?

It depends on the retailer. Many extend discounts to veterans, retirees, Guard and Reserve, and sometimes spouses and dependents, while some limit it to active duty. Check each store's terms.

Can military family members use these discounts?

Sometimes. Some programs include spouses and dependents; others do not. The retailer's military-discount page will say who is eligible.

Is the National Parks pass really free for veterans?

Yes. The National Park Service offers a free annual pass to current service members, veterans, and Gold Star Families.

How do I prove I am eligible online?

Set up an ID.me account, or use the verifier the store lists, such as SheerID or GovX. In person, a military ID or the VA-issued Veteran ID Card is often accepted.

Where to get help

• VA: Get a Veteran ID Card for proof of service.
• ID.me military, GovX, and Expert Voice for verified discounts across many brands.
• Your installation Exchange and Commissary for on-base savings.
• VA News year-round discount list for the VA-maintained roundup this guide mirrors.

Verification Notes

• This directory mirrors the VA-maintained year-round discount list, which the VA states was verified as of June 11, 2026. Discounts, amounts, and eligibility change often; confirm current terms on each retailer's page before publish and before purchase.
• Entries that read "amount varies" (most vehicle manufacturers and a few gear brands) are cases where the source and retailer do not publish a fixed figure; no percentage was invented for those.
• Listing a company is informational and not an endorsement, consistent with the VA's own statement that reference to a commercial product or service does not imply endorsement.
• Some links use retailer landing pages or verification-service pages (ID.me, SheerID, GovX); a few base URLs were used where the VA list had tracking parameters, so spot-check that each still lands on the offer.
• Insurance-product discounts on the VA list were left out to keep this consistent with VetraFi compliance; general retail, travel, and service discounts are included.
• National Park Service free annual pass for service members, veterans, and Gold Star Families per NPS; confirm current pass rules on nps.gov.

Sources & links

• VA News: Veteran and military year-round discounts
• ID.me: Military and veteran discounts
• GovX
• National Park Service: Passes (including the free military and veteran passes)
• VA: Veteran ID Card

VetraFi does not provide financial, investment, tax, legal, or accounting advice. The content provided is for informational purposes only. You should consult your own advisors before engaging in any transaction.

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